Insights from Human Touch team into our products, technology, and the Human Touch culture

Human Touch Announces Official Global Vendor Partnership with Gold’s Gym International

Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, has announced an exclusive partnership with Gold’s Gym International, in which they have been named an Official Global Vendor and will be placing Human Touch Novo XT massage chairs and other wellness products in select Gold’s Gym nationwide locations.  This partnership has already begun to roll out to franchise locations throughout North America, and will continue to expand in 2018. As per this Global Vendor partnership, Gold’s Gym members will have access to Human Touch massage chairs as an exclusive benefit of their membership, and may use them to prepare for and recover from strenuous workouts, or to simply relax with a soothing massage. 

“Our Franchise owners count on us to build a network of innovative and strong vendors for all their business needs,” said Craig Sherwood, Senior Vice President of Franchise & Licensing for Gold’s Gym International. “It’s important for Gold’s Gym to create partnerships with companies like Human Touch, who not only provide a high-quality product but outstanding service as well. We’re looking forward to introducing the product line to our franchise club owners and operators who are seeking an in-gym wellness solution for their members.”

“Adding Human Touch Novo XT massage chairs has increased revenue for my gym by allowing the sales team to offer enhanced memberships,” says Steve Roten, Franchisee Owner of Gold’s Gym in Jackson, Tennessee. “In the first two weeks alone we were able to upsell 12 gym memberships, and I expect those sales opportunities to increase as we enter the new year.”

The Human Touch Novo XT massage chair offers best-in-class massage performance using 3-dimensional robotics to deliver relief to sore, tired muscles. Its distinctive unibody design features an L-Track to massage the entire back, from the top of the shoulders all the way down to the glutes; covering up to 60% more of the back than traditional massage chairs. Routine massage with the Novo XT helps athletes of any level by increasing oxygen-rich blood to tired and sore muscles, and also helps to improve overall health by correcting daily strains from modern life, including tension headaches and back pain. Even just 15 minutes of daily massage can contribute to better sleep, improved mental focus, and a greater sense of well-being.

The Novo XT is recognized and endorsed by the World Federation of Chiropractic as a valid supplement to back care therapy, and offers 34 expertly designed massage programs (including 3 Deep Tissue Massage programs) to help the body recover from a variety of physical conditions including sciatica, arthritis, and more. Additional features of the Novo XT include full-body stretch, Bluetooth speakers, lumbar heat, cloud touch acupressure, zero-gravity massage and an extending foot-and-calf massager with under foot reflexology.

“Our partnership with Gold’s Gym allows franchise club owners to enhance their gym members’ fitness experience with therapeutic massage,” says Michelle Guerin, Director of Business Development for Human Touch. “Gold’s Gym is committed to providing their members with the highest quality equipment and wellness resources in order to help them reach their peak physical performance. Adding our Novo XT massage chairs is a perfect way to meet those standards by providing their members with the best tools possible to reach their full potential.”

About Human Touch

Human Touch is the leading provider of high-quality, innovative lifestyle products, massage chairs, and experiences that have delivered indispensable, life-changing benefits to an ever-growing number of consumers for nearly 40 years. Human Touch has been making people feel better by developing state-of-the-art massage products containing patented massage systems that replicate the hands and techniques used by massage professionals, thereby helping to reduce pain and stress caused by today’s hectic lifestyle. Products are available at fine furniture stores, back care specialty stores, and mass-market retailers across the U.S., through international retailers and distributors in more than 40 countries, and online at

Follow Human Touch on Facebook and Twitter @HTFeelBetter.

For more information on Corporate Wellness opportunities using Human Touch products, please contact Michelle Guerin, Director of Business Development, via email at

About Gold’s Gym

Gold’s Gym has been the world’s trusted fitness authority since 1965. From its humble beginnings as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, diverse group exercise programs and a supportive, motivating environment, Gold’s Gym delivers the most dynamic fitness experience in the industry. The Gold’s Gym experience recently expanded to include GOLD’S STUDIO™ – which gives members access to boutique style classes like GOLD’SFIT™, GOLD’SBURN™ and GOLD’SCYCLE™ all under the same roof. More than a gym, Gold’s Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness.

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Megan Harvey
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2020-04-15 12:04:54